Thoughts of an Internet Marketing Consultant
Recently I ran an email campaign for Akubra Hats, launching a new part of their website that was specifically targeted to an online audience. They do not send email campaigns regularly; this was the first contact point for many of the people we mailed to.
I created the email (see below) in a similar style to those that we send at work. Nice and simple, with just enough styling to be “on brand”.
I am making final adjustments to a new blog that we have just launched at work. This one is Hurol Inan’s website (about Web Analytics) - I worked with Andrew Boddy (Designer) and Christopher Jones (Developer) to move the existing site from a custom CMS circa y2k to a shiny new Wordpress install.
I just got back from this event and decided to give a quick rundown.
Quick Stats:
A few days after the feature was released, I enabled data sharing on my Google account, in order to get access to the benchmarking section. Like so much of Google, this is a beta product. Continue reading ‘Google Analytics Benchmarks: Do you care?’
