Thoughts of an Internet Marketing Consultant
Google’s algorithm is under constant debate. I can guarantee that as you read this there a number of forum topics speculating on how to get “Google Juice” and see your SERPs skyrocket. A few things are given - more links to you is always good. So is regular updating of the site. Recently I saw the effect of something that has been discussed, but only lightly.
Continue reading ‘SEM with Google Adwords - The clicks don’t matter?’
Today I attended that AIMIA event I mentioned the other day. The speakers were Karim Temsamani, Google Australia’s new MD, Robbie Hills, MD of 24/7 Real Media, Peter Crowe, MD of Life Event Media, and Willie Pang, head of Search Marketing at Yahoo.
Key points that I got out of the session were these: Continue reading ‘The Future of Search’
I’m attending an AIMIA event next Tuesday : “Search: The Future of Search Engine Marketing“. I think it should be pretty good, I haven’t been to an AIMIA event before - or anything much else for that matter - but I’ve heard that most of their events are good.
I have dipped a toe in SEM, but don’t have that much experience in the area. I’ve certainly never done anything major - just stuff for personal websites I’ve had in the past. I did write a strategy for one of our clients, but it wasn’t implemented (budget constraints).
The website and promotional material actually doesn’t give much away, so I’m not really sure what to expect, but I’ll let you know if I learn anything interesting…
