I just got back from this event and decided to give a quick rundown.
Quick Stats:
- Salesforce.com (SFDC) has over one million users worldwide
- 2600+ companies using it in Australia
- This number has doubled in the past 12 months
Tag Archive for 'Salesforce'
Sorry for the delay, I’ve been flat out getting one of our clients set up to be compliant with the new Spam laws that have just come into force. We had six months to do this - It happened in the last three days (and nights!)
Our Salesforce instance (I don’t really know what to call a “copy” of salesforce) was fully compliant with Australian and New Zealand law until the change. We captured opt-in information, allowed easy unsubscription from communications, and generally had very few problems. While we made the change, we also decided to do some simplification of certain fields, combining some, deleting others, etc. Continue reading ‘Compliance with New Zealand Anti-Spam Laws’
Today I began implementing Campaign Hierarchies in Salesforce for one of our clients. We already have it in ours, so i thought I’d give a quick rundown of what they are and how they work.
Hierarchies basically allow you to group campaigns in the same way that you can group accounts, in a parent/child relationship. You can have up to five levels in your hierarchy - we have the following structure for our regular campaigns:
Individual Email < Parent Campaign by Year < Overall campaign
I think that makes sense 
Continue reading ‘Use of campaign hierarchies in Salesforce’
Today was a long slow day at work. We have a backlog of leads to convert to contacts (we’re using Salesforce.com), and have been manually processing them each day. Salesforce is an excellent CRM tool. The only other one that I’ve had any significant contact with is ACT, which I thought was pretty good - until I started using Salesforce.
