Thoughts of an Internet Marketing Consultant
Google’s algorithm is under constant debate. I can guarantee that as you read this there a number of forum topics speculating on how to get “Google Juice” and see your SERPs skyrocket. A few things are given - more links to you is always good. So is regular updating of the site. Recently I saw the effect of something that has been discussed, but only lightly.
Continue reading ‘SEM with Google Adwords - The clicks don’t matter?’
In case you hadn’t realised, I’m a huge Google fan. There is very little evil that they have committed (to me at least) since I started using their services. Some people Pretty much everyone will see this as a fanboy post, and I guess to an extent it is - but here is a quick detailed outline of my usage habits for Google products: Continue reading ‘Google - My Digital Life (wow that sounds sad)’
I thought I would try making a google map to see how it works, and since I’m going hiking over the Easter weekend, I thought that would be a good example. We’re going to the Snowy Mountains, doing a trip from Round Mountain to Jagungal, and back again Continue reading ‘Creating a Google Map’
I just read on TechCrunch that Yahoo’s search experience is changing, just like Willie Pang said it would. You can read all about it over at TechCrunch, but the gist of it is that third parties can modify search results - I’m not sure how yet, but they can add restaurant reviews/anything else… I think..
There is quite a bit of praise for Yahoo in the comments, but I’m not that impressed. I guess it depends how regulated it will be. It doesn’t really affect me - I don’t think I’ve ever used Yahoo - but I still think it is interesting to see how search is developing.
Google are the leader in search (at least in Australia, and most of the Western world I think), and have experienced huge success by staying simple. Do you really want to get a page full of inconsistent junk with every search?
I’ll stick with beautifully plain & simple Google thankyou-very-much 
Today I attended that AIMIA event I mentioned the other day. The speakers were Karim Temsamani, Google Australia’s new MD, Robbie Hills, MD of 24/7 Real Media, Peter Crowe, MD of Life Event Media, and Willie Pang, head of Search Marketing at Yahoo.
Key points that I got out of the session were these: Continue reading ‘The Future of Search’
