I just got back from this event and decided to give a quick rundown.
Quick Stats:
- Salesforce.com (SFDC) has over one million users worldwide
- 2600+ companies using it in Australia
- This number has doubled in the past 12 months
Tag Archive for 'events'
Today I went to three more ad:tech sessions, and was pretty disappointed on the whole. There was a lot of high level discussion, plenty of theory, and nothing actionable. It was interesting enough, but not really that useful. I went to three sessions: Continue reading ‘The rest of ad:tech’
We have some access to Ad:tech in Sydney through work. Today we were pretty busy, and our pass got a workout. I just went to the two keynote sessions. The second one wasn’t too good, but the Facebook one was good. Mike Murphy (VP of Media Sales, Facebook) presented it. To be honest, his presenting skills weren’t that good. Normally Americans are pretty good at presenting, but this guy was average… He’s the VP of Media sales! Continue reading ‘Ad:tech Sydney - Facebook Keynote’
It was a bit more tactful than that, but a similar subject line netted 100 registrations for our massive event today. I really was amazed. All of the people who were emailed (~2500 I think) had already been exposed to the campaign. We have been pushing it pretty hard since late last year, and today, a week before the event, we get 100 new registrations. Thats probably about 5% of our current total I think, but the numbers aren’t perfect at the moment. I would guess that it is closer to 8%. Continue reading ‘Quick, you’re running out of time!’
At work, we set up a Facebook event for a major event (1000+ guests) that we are organising and promoting for a client. It is a “technical” event, so the audience are expected to be pretty tech-savvy, and (we assume) a significant proportion of them use social networking sites. In the last two weeks or so, we’ve had ~50 people add the event to their profiles.
I’m not sure how valuable this will be, because as far as I am aware, we did not use any link tracking to see which people are coming from the Facebook page to the rego page, and we do not have access to the site stats for that page. Continue reading ‘Using Facebook to promote: first impressions’
