Thoughts of an Internet Marketing Consultant
Recently I ran an email campaign for Akubra Hats, launching a new part of their website that was specifically targeted to an online audience. They do not send email campaigns regularly; this was the first contact point for many of the people we mailed to.
I created the email (see below) in a similar style to those that we send at work. Nice and simple, with just enough styling to be “on brand”.
Thunderbird is a great email client. I used it for a long time before I switched to Gmail, which is just as good (if not better) for my needs.
We received an email from a recipient of one of our emails the other day, saying that Thunderbird had marked our (completely legitimate) email as a scam. Continue reading ‘EDMs and Thunderbird (Howto: Not be a Scammer)’
Sorry for the delay, I’ve been flat out getting one of our clients set up to be compliant with the new Spam laws that have just come into force. We had six months to do this - It happened in the last three days (and nights!)
Our Salesforce instance (I don’t really know what to call a “copy” of salesforce) was fully compliant with Australian and New Zealand law until the change. We captured opt-in information, allowed easy unsubscription from communications, and generally had very few problems. While we made the change, we also decided to do some simplification of certain fields, combining some, deleting others, etc. Continue reading ‘Compliance with New Zealand Anti-Spam Laws’
Yesterday at work we sent out a newsletter that we do about once every two months for one of our clients. Overall, it is going really well - we’ve had a good response to it, and have achieved a substantial click-through rate (CTR).
We decided to do some testing, as we normally do, to further refine the design of the email, and continually improve responses. What we did: Continue reading ‘A Simple A/B Test (and a simple howto)’
Today I began implementing Campaign Hierarchies in Salesforce for one of our clients. We already have it in ours, so i thought I’d give a quick rundown of what they are and how they work.
Hierarchies basically allow you to group campaigns in the same way that you can group accounts, in a parent/child relationship. You can have up to five levels in your hierarchy - we have the following structure for our regular campaigns:
Individual Email < Parent Campaign by Year < Overall campaign
I think that makes sense 
Continue reading ‘Use of campaign hierarchies in Salesforce’
