Thoughts of an Internet Marketing Consultant
Recently I ran an email campaign for Akubra Hats, launching a new part of their website that was specifically targeted to an online audience. They do not send email campaigns regularly; this was the first contact point for many of the people we mailed to.
I created the email (see below) in a similar style to those that we send at work. Nice and simple, with just enough styling to be “on brand”.
I am making final adjustments to a new blog that we have just launched at work. This one is Hurol Inan’s website (about Web Analytics) - I worked with Andrew Boddy (Designer) and Christopher Jones (Developer) to move the existing site from a custom CMS circa y2k to a shiny new Wordpress install.
I just got back from this event and decided to give a quick rundown.
Quick Stats:
Google’s algorithm is under constant debate. I can guarantee that as you read this there a number of forum topics speculating on how to get “Google Juice” and see your SERPs skyrocket. A few things are given - more links to you is always good. So is regular updating of the site. Recently I saw the effect of something that has been discussed, but only lightly.
Continue reading ‘SEM with Google Adwords - The clicks don’t matter?’
