Thoughts of an Internet Marketing Consultant
Yesterday at work we sent out a newsletter that we do about once every two months for one of our clients. Overall, it is going really well - we’ve had a good response to it, and have achieved a substantial click-through rate (CTR).
We decided to do some testing, as we normally do, to further refine the design of the email, and continually improve responses. What we did: Continue reading ‘A Simple A/B Test (and a simple howto)’
I just read on TechCrunch that Yahoo’s search experience is changing, just like Willie Pang said it would. You can read all about it over at TechCrunch, but the gist of it is that third parties can modify search results - I’m not sure how yet, but they can add restaurant reviews/anything else… I think..
There is quite a bit of praise for Yahoo in the comments, but I’m not that impressed. I guess it depends how regulated it will be. It doesn’t really affect me - I don’t think I’ve ever used Yahoo - but I still think it is interesting to see how search is developing.
Google are the leader in search (at least in Australia, and most of the Western world I think), and have experienced huge success by staying simple. Do you really want to get a page full of inconsistent junk with every search?
I’ll stick with beautifully plain & simple Google thankyou-very-much 
Today I began implementing Campaign Hierarchies in Salesforce for one of our clients. We already have it in ours, so i thought I’d give a quick rundown of what they are and how they work.
Hierarchies basically allow you to group campaigns in the same way that you can group accounts, in a parent/child relationship. You can have up to five levels in your hierarchy - we have the following structure for our regular campaigns:
Individual Email < Parent Campaign by Year < Overall campaign
I think that makes sense Continue reading ‘Use of campaign hierarchies in Salesforce’
It was a bit more tactful than that, but a similar subject line netted 100 registrations for our massive event today. I really was amazed. All of the people who were emailed (~2500 I think) had already been exposed to the campaign. We have been pushing it pretty hard since late last year, and today, a week before the event, we get 100 new registrations. Thats probably about 5% of our current total I think, but the numbers aren’t perfect at the moment. I would guess that it is closer to 8%. Continue reading ‘Quick, you’re running out of time!’
I mentioned Firebug in an earlier post, and have decided to go a bit more in depth as to what you can actually do with it.
A colleague at work who is a designer (with some CSS experience I think - she was certainly very helpful!) put me onto this tool. It lets you monitor the source code of any website, including CSS. This means that you do not have to make little updates to your code, FTP it, and reload the page to see changes. You just edit the code, and the site changes - live. No refreshing/saving/uploading necessary.
I have been using it pretty much every day for the last two weeks. Here are the short fast details on what I do with it. I’m sure it does other stuff too… Continue reading ‘Firebug: Revolutionary?’
