Akubra Email Campaign

Recently I ran an email campaign for Akubra Hats, launching a new part of their website that was specifically targeted to an online audience. They do not send email campaigns regularly; this was the first contact point for many of the people we mailed to.

I created the email (see below) in a similar style to those that we send at work. Nice and simple, with just enough styling to be “on brand”.

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How RSS is changing

I wrote a post yesterday for hurolinan.com (my first) about RSS metrics, and how RSS has changed. A lot of the post is about Feedburner (Which I wrote about here). I actually forgot to mention the whole Feedburner Pro thing (ie its free!). A few components of Pro are included in the post though.

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Another (work) blog

I am making final adjustments to a new blog that we have just launched at work. This one is Hurol Inan’s website (about Web Analytics) - I worked with Andrew Boddy (Designer) and Christopher Jones (Developer) to move the existing site from a custom CMS circa y2k to a shiny new Wordpress install.

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Mobile internet is seen as cost-prohibitive?

Ha! Who knew!

I have said before that the outrageous data rates on mobile phones are holding back adoption of the technology in Australia, and still believe that it is true. Gizmodo posted on the results of a survey which apparently confirms it.

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Salesforce “Success on Demand” Sydney

I just got back from this event and decided to give a quick rundown.

Quick Stats:

  • Salesforce.com (SFDC) has over one million users worldwide
  • 2600+ companies using it in Australia
    • This number has doubled in the past 12 months

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